Pricing and packaging

What this is

Packaging defines what is included, how it is structured, and how buyers evaluate it. It reflects how the market thinks.

What breaks

Revenue is harder than it should be.

• Confusion in deals
• Discounting becomes the default
• Buyers do not understand value

What I build

• Pricing structure
• Packaging models
• Value alignment
• Positioning tied to pricing

How it shows up

• Clear buying paths
• Better alignment with buyers
• More predictable deals