About

The person behind the work.

Steve Salinas
Available · Founding PMM · Head of PMM · Sr. Director

I have spent 18 years in product marketing, mostly in cybersecurity.

I have built product marketing from scratch at companies moving beyond founder-led sales, and stepped into teams that needed structure and output fast. Different stages, different categories, same core challenge. Take what the founder knows and make it work across the team.

The homepage tells you what I build and how. This page is for the question that comes after, which is who you would actually be working with.

What 18 years gives you

I know the buyer. I have been talking to security leaders for nearly two decades. I know how they evaluate, what makes them lean in, and what they have learned to filter out.

That knowledge shapes everything I build. Messaging that earns credibility instead of demanding it. Content that respects the buyer's intelligence. A GTM motion that reflects how security leaders actually make decisions.

Cybersecurity moves fast. What resonates with buyers today may need to change tomorrow, and I know how to recognize when that shift is happening. I do not panic when the market moves. I pay attention, recalibrate, and focus on getting the best work out the door.

I am not precious about ideas. If a better answer comes from a founder, a sales rep, or a customer conversation, I will use it. I just want what moves the needle.

How I work

Like a builder, not a maintainer. I work in days and weeks, not quarters. The speed comes from knowing what good looks like, not from cutting corners.

I use AI as a collaborator. To stress test messaging, move faster on execution, and keep output consistent across channels. The thinking is mine. The tools make it faster.

I am not outsourcing judgment to a prompt. I am using every tool available to deliver better work in less time. There is a difference, and it shows up in the output.

More on how I work with AI →

What I like

I like building. I like solving problems. I like seeing the work show up in real deals.

The best moments in this job are the ones where you watch a rep close a deal using a story you helped them tell, or hear a CISO repeat your framing back to you in their own words. That is the proof. Everything else is process.

Ready when you are.

If you are scaling beyond founder-led sales and want product marketing that holds up in real conversations, let's talk. Open to full-time, fractional, and contract engagements.

Let's talk