18 years in cybersecurity product marketing across eight startups. Endpoint, SIEM, XDR, SOAR, browser security, ransomware resilience, AI security. This is how I think about the work.
Principal Product Marketing Manager, Delinea
Built product marketing at
Where I come in
Buyers aren't connecting what you built to the problem they need solved. The product is real. The story isn't carrying it. That's a fixable problem and I've fixed it before.
How I think about this →Conversations are happening but nothing is closing. The story resonates in the room, then falls apart internally. That's a different problem than messaging and it needs a different fix.
How I think about this →Pipeline is moving. Customers are closing. Now you need to make the GTM motion repeatable without the founder in every conversation. That's the work I like most.
How I think about this →How I work
Before writing a word of copy, I figure out where the story is actually breaking down. The deliverables come from that. Not the other way around.
Messaging, positioning, enablement, and launch motion all need to point the same direction. When they do, the field gets independent. When they don't, the founder gets pulled back in.
A framework nobody uses is worth nothing. I work in days and weeks. The work shows up in real conversations, or it doesn't matter.
How I work today
The same AI tools reshaping the SOC are reshaping how buyers research, compare, and make decisions. Generic messaging gets filtered out faster than ever. Differentiation has to be real and it has to show up everywhere, consistently.
I have rebuilt my workflow around that reality. Durable positioning gets documented first. From there, AI accelerates everything downstream: content that stays on narrative, positioning that does not drift between assets, field materials that actually sound like the company. What used to take months gets done in weeks. The quality bar is higher because the foundation is tighter.
You get a product marketer who understands what the market is doing and builds fast enough to stay ahead of it.
In your website. In your sales conversations. In the deals your team is closing without you in the room.
References
"Understands cybersecurity and cuts through the noise to position products clearly, without the fluff."
"Drove messaging clarity, shaped go-to-market, and stayed grounded in both the competitive landscape and the voice of the customer."
Ed Metcalf
VP, Portfolio Marketing, Absolute Security
Steve's manager at Cylance
"Turns complex ideas into clear, compelling messaging. Consistently delivers across launches and sales support."
Rahul Deshmukh
VP, Portfolio Marketing, Druva
Steve's manager at Exabeam
Point me at the problem. I don't need handholding. I need access to the team, clarity on what's stuck, and room to run.
Principal Product Marketing Manager, Delinea