I work with cybersecurity founders to take what already works and turn it into positioning, messaging, and enablement that holds up in real buyer conversations. Without you on every call.
Endpoint · SIEM · XDR · SOAR · Browser security · Ransomware resilience · AI security
Built product marketing at
How I think about this work
A great GTM motion is a system, not a personality. What works in a founder's head needs to become something every rep can carry into every conversation. That is the job.
Foundation comes before velocity. AI and automation are powerful, when the underlying story, positioning, and approach are sharp. The leverage is in getting that right, then scaling.
Differentiation is about expanding the problem you solve. Not just answering the obvious question, but addressing the friction buyers have learned to work around. That is where most categories find their second gear.
Where you are
The product is real. Customers are seeing value. Now you need the GTM motion to match what you've built.
How I work
Before writing a single piece of copy, I get clear on the buyer, the actual differentiation, and where the team's story is breaking down. The deliverables come from that. Not the other way around.
Messaging, positioning, enablement, and launch process all need to point in the same direction. When they do, the field gets independent. When they do not, the founder gets pulled back in.
A perfect framework that nobody uses is not worth anything. I work in days and weeks, not quarters. The work shows up in real conversations or it does not matter.
In your website. In your sales conversations. In the deals your team is closing without you in the room.
References
"Understands cybersecurity and cuts through the noise to position products clearly, without the fluff."
"Drove messaging clarity, shaped go-to-market, and stayed grounded in both the competitive landscape and the voice of the customer."
Ed Metcalf
VP, Portfolio Marketing, Absolute Security
Steve's manager at Cylance
"Turns complex ideas into clear, compelling messaging. Consistently delivers across launches and sales support."
Rahul Deshmukh
VP, Portfolio Marketing, Druva
Steve's manager at Exabeam
You're past founder-led sales and ready for a GTM motion that scales with the team. Your reps are sharp. They just need the story, the tools, and the positioning to make every conversation as effective as the ones you have been running yourself.
Open to full-time, fractional, and contract engagements.