What I Build

Analyst relations

Getting the right story in front of the people who shape how your category is understood.

Analysts do not just report on markets. They influence how buyers evaluate vendors, how investors understand categories, and how your company gets positioned relative to everyone else. Getting that right requires more than a briefing deck.

What this is

Analyst relations is how you make sure the people shaping your category narrative understand your product, your differentiation, and your trajectory, on your terms. It is not PR. It is not a one-time briefing. It is a sustained effort to make sure the analysts writing about your space have the right context when they do.

What breaks

You lose control of the narrative.

  • Analysts position you based on incomplete information
  • Competitors get credited for capabilities you have
  • Coverage reflects the category, not your differentiation
  • Buyers walk in with the wrong frame before the first conversation

What I build

  • Analyst briefing strategy and sequencing
  • Briefing decks built for analysts, not sales calls
  • Positioning documents that explain where you fit and why
  • Inquiry preparation, what they will ask and how to answer
  • Coverage tracking and follow-up cadence
  • Internal guidance on how to engage without overpromising

How it shows up

  • Analysts describe you the way you want to be described
  • Coverage reflects your actual differentiation
  • Buyers arrive with better context
  • The category narrative works in your favor
View example (Pitwall) →

If analysts are not telling your story, someone else is.

Let's talk